Improve Your Marketing Results with HubSpot's Prospects Tool

If you're looking to grow your business and attract more leads, the HubSpot Prospects tool is an excellent place to start. This powerful tool allows you to track website visitors, identify companies visiting your website, and gather important information about your prospects that can help you tailor your marketing and sales efforts to achieve a better return on investment. 

As a business owner or marketer, finding new leads and potential customers is crucial for your success.
However, the process of finding and organising leads can be time-consuming and overwhelming. You are running expensive marketing campaigns like paid ads but only a small percentage of your website visitor traffic goes on to become leads - by completing a form or phoning you. That's where HubSpot Prospects comes in.

HubSpot's Prospects Tool is a powerful solution for identifying potential leads for your business. This tool allows you to gather information on visitors to your website, such as their company name, IP address, and company information and then organises that data into an easy-to-use interface. Additionally, you can create customised lists of prospects based on criteria such as company size, location, and industry.

In this blog post, we'll explore the key features of the HubSpot Prospects tool, and how you can use it to drive growth and success for your business. We will also provide practical tips and best practices to help you make the most of this powerful tool.

What is the HubSpot Prospects Tool? 

HubSpot Prospects is a sales and marketing tool that helps you with everything from lead generation and contact management to email tracking. In other words, it's your one-stop shop when it comes to sales. It helps you quickly gather company information about your website visitors and build lists of potential customers. HubSpot Prospects also works with HubSpot Ads to build lists of companies to be shared with LinkedIn Ads.

The HubSpot Prospects tool is a tool that helps you find the contact information for your ideal customers. It's a simple, straightforward way to get the information you need so that you can reach out and start growing your business today.

With the HubSpot Prospects tool, you can: 

• Filter companies by industry, size, location, or other criteria
• View company contact information including phone numbers, and social media profiles
• Get insights into each company including employee count, website traffic, and more
• Add companies to your list of prospects so that you can track your progress over time.
  
  
  

Key Features of the HubSpot Prospects Tool

1. Visitor Tracking 
   One of the key features of the HubSpot Prospects tool is its ability to track website visitors. By using cookies and IP tracking, the tool can identify individual visitors to your website and provide you with important information about their behaviour.

2. Lead Capture 
   Once you add a company as a prospect, you can use forms to gather contact information from your prospects, such as their name, email address, and phone number. Or you can use LinkedIn to research the company and associated contacts for an outreach campaign. 

3. Custom Reports 
   The Prospects tool provides a range of custom reports that allow you to analyse the behaviour of your prospects. This includes reports on page views, clickthrough rates, and conversion rates.

4. Email Tracking 
   With the Prospects tool, you can track when your emails are opened and clicked. This can help you better understand the behaviour of your prospects and tailor your follow-up efforts accordingly.

5. Integration 
   The Prospects tool integrates seamlessly with the rest of the HubSpot platform, including the Marketing, Sales, and Service Hubs. This allows you to use the data gathered by the tool to inform your marketing and sales efforts.

How Does the HubSpot Prospects Tool Work?

The HubSpot Prospects Tool uses the HubSpot tracking code to detect the IP address for each page view. It then surfaces publicly available information about the company associated with the visitor's IP address so you can learn more about the visitors to your site.

HubSpot Prospects works by allowing you to quickly gather contact information and build lists of potential customers. With HubSpot Prospects, you can:

• Gather contact information:

  You can use HubSpot Prospects to quickly gather contact information for potential customers. This includes customer name, email address, company size, and more.
  
  

• Build lists of potential customers:

  With HubSpot Prospects, you can easily build lists of potential customers. This way, you can keep track of who you need to reach out to and when.
  
  

• Segment your list:

  With HubSpot Prospects, you can segment your list of potential customers based on criteria such as location, industry, company size, and more. This way, you can prioritise your outreach efforts and ensure that you're targeting the right people.
  
  

• Reach out to potential customers:

  Once you've built your list and segmented it, you can use HubSpot Prospects to easily reach out to potential customers through email or LinkedIn.
  
  

• Track your progress:

  With HubSpot Prospects, you can easily track your progress with each lead. This way, you can see what's working and what's not and make adjustments accordingly. 

What information does the HubSpot Prospects Tool collect?

The HubSpot Prospects Tool collects publicly available information about the companies that visit your website. This includes the company name, website, industry, location, size, and more.

Why Should I Use the HubSpot Prospects Tool?

There are many reasons why you should use the HubSpot Prospects tool to find new leads for your business.

• First, the tool is simple to use and doesn't require any special skills or knowledge.
• Second, it's a great way to find engaged prospects that are a good fit for your business.
• The HubSpot Prospects tool provides valuable insights into each company so that you can make sure they're a good fit before adding them to your list of prospects.
• Finally, because it's part of the HubSpot Sales Suite, it integrates seamlessly with all of the other sales tools in the suite (including HubSpot Sales CRM and HubSpot Sales Email). This powerful sales tool is designed to help you identify more leads and boost your bottom line.

So, the HubSpot Prospects tool is the best way to generate leads and get your business noticed. It's a powerful, yet simple tool that can help you reach your target audience and get your message in front of them.

What Are the Benefits of Using HubSpot Prospects? 

There are plenty! First of all, because all of your prospects are in one place, you'll never have to waste time searching for a specific contact again. And because of the built-in email tracking features, you'll always be able to tell whether or not your emails are being read.

Additionally, the ability to segment your prospects will come in handy when you're trying to target a specific market or audience. Finally, the integration with other sales tools in the HubSpot Sales Suite will make your life easier by allowing you to access all of your sales information from one place. 

If you're looking for a powerful sales tool that can help you with everything from lead generation to contact management to email tracking, then be sure to check out HubSpot's Prospects! 

• It uses the HubSpot tracking code to detect the IP address for each page view
• Collect information about the companies that visit your website and create targeted lists of companies to contact and find new business opportunities
• improve your sales and marketing strategies
• Improve your website conversion rate
• It surfaces publicly available information about the company associated with the visitor's IP address
• Make better decisions about your website and marketing campaigns Segment your website traffic to create targeted lists of companies to contact and track the progress of your marketing campaigns
• Understand your competitors better
• Use the information that you collect to generate leads and sales.
  
  

Ways to use HubSpot Prospects

Here are some examples of how the HubSpot Prospects Tool can be used:

1. Generate leads and sales:
The HubSpot Prospects Tool can be used to collect information about the companies that visit your website and convert them into leads.

2. Learn more about your website visitors:
The HubSpot Prospects Tool can be used to collect information about the companies that visit your website and learn more about their interests.

3. Segment your website traffic:
The HubSpot Prospects Tool can be used to segment your website traffic so you can better understand who is visiting your site.

4. Improve your website conversion rate:
The HubSpot Prospects Tool can be used to collect information about the companies that visit your website and convert them into leads. This can be used to improve your website conversion rate.

5. Track the progress of your marketing campaigns:
The HubSpot Prospects Tool can be used to track the progress of your marketing campaigns so you can see which ones are performing well and which ones need improvement.

6. Create targeted lists of companies to contact:
The HubSpot Prospects Tool can be used to create targeted HubSpot lists of companies to contact so you can generate leads and sales.

7. Understand your competitors better:
The HubSpot Prospects Tool can be used to collect information about your competitor's website traffic so you can better understand their marketing strategies.

8. Find new business opportunities:
The HubSpot Prospects Tool can be used to collect information about the companies that visit your website and learn more about their interests. This can be used to find new business opportunities.

9. Improve your sales and marketing strategies:
The HubSpot Prospects Tool can be used to collect information about the companies that visit your website and convert them into leads. This can be used to improve your sales and marketing strategies.

10. Make better decisions about your website and marketing campaigns:
The HubSpot Prospects Tool can be used to collect information about the companies that visit your website and convert them into leads. This can be used to make better decisions about your website and HubSpot campaigns.

How to Use HubSpot Prospects Tips

Targeting your market with HubSpot Prospects

You can start by choosing your target country and then narrow down your search by job title, company size, or even industry. That way, you're sure to find the right contact for your business. 

HubSpot Prospects also allows you to filter your results so that you only see the most relevant results for your search.
For example, you can filter by job title to only see results for marketing directors. Or, you can filter by company size to only see results for companies with over 500 employees. 

Once you've found the perfect lead, you can add them to your HubSpot account and start tracking their activity inside HubSpot. That way, you'll know when they visit your website, open your emails, or click on your links. And, if they're not ready to buy yet, you can use HubSpot's built-in email drip campaigns to nudge them along until they are. 

Conclusion:

The HubSpot Prospects tool is a powerful sales tool that can help businesses with everything from lead generation to contact management to email tracking. By tracking website visitors, capturing leads, and analysing behaviour, the tool provides valuable insights that can inform your marketing and sales efforts. 

HubSpot Prospects is an easy-to-use tool but powerful tool that helps marketing professionals quickly gather contact information and build lists in HubSpot of potential customers. By taking advantage of the features offered by HubSpot prospects, sales professionals can save time and be more effective with their outreach efforts. So, if you're looking for a new way to grow your business, the HubSpot Prospects tool is a great option.

It's easy to use and helps you find leads that are a good match for your products or services. Plus, it provides valuable insights into each company so that you can make sure they're a good fit before adding them to your list of prospects. Whether you're a small business just starting out or a large enterprise looking to scale, the Prospects tool is an essential asset that can help you achieve your goals and drive growth for your business. If you're looking to generate more leads from your existing marketing efforts, give it a try!

If you want to learn more about HubSpot Marketing, check out our HubSpot Marketing Hub Guide