Foundational Marketing Strategy
Advance your HubSpot experience with our foundational, one-off marketing services. These offerings extend beyond basic onboarding, enabling you to fully harness the capabilities of HubSpot's robust marketing tools.
Enhance your marketing endeavours with our suite of professional services, meticulously crafted to refine your campaigns, optimise your strategies, and amplify your outcomes, thereby transforming your approach to marketing.
Project Management
Initial Kick-Off Call:
We start with a strategic call to align objectives and establish clear expectations for your project, focusing on how HubSpot can enhance your marketing efforts.
Scoping & Business Analysis:
In this phase, we work closely with you to define the project's scope and objectives, focusing on the implementation or optimisation of your marketing strategies using HubSpot. This involves setting specific goals, timelines, and budgets, and identifying key stakeholders and team members. A comprehensive evaluation of your current marketing status is conducted to ensure alignment with your objectives and to identify any gaps needing attention.
Requirements Definition:
Our approach includes documenting user stories and strategising data integration, with a focus on crafting a roadmap that aligns with your marketing goals. This step is crucial for leveraging HubSpot's capabilities effectively.
Project Planning & Management:
We construct a detailed project plan, overseeing its execution while maintaining transparent communication. This plan outlines the tasks, milestones, and delivery of essential components for achieving your objectives. It encompasses resource allocation, budgeting, and timelines for each project phase, ensuring a strategic approach to your marketing initiatives with HubSpot.
Buyer Personas
Research and Data Collection:
We begin by collecting information about your current customers, conducting market research, and analysing your website and social media analytics. This data is essential for comprehending who your customers are and what motivates their purchasing decisions.
Persona Creation:
For each segment, we construct detailed and semi-fictional personas. These personas include information such as demographics, job roles, goals, challenges, and common objections. The aim is to create a well-rounded character that represents your ideal customer.
Interviews and Surveys:
When necessary, we conduct interviews and surveys with your existing customers and potential clients to gather first-hand insights into their pain points, motivations, and behaviour. This takes more time than standard buyer profile creation.
Buyer Profiles
We help ensure that your marketing efforts are precisely focused on the companies that are most likely to become valuable customers. This not only increases your chances of success but also optimises your resources and maximises your ROI.
Research and Analysis:
We conduct thorough research and analysis to pinpoint the key characteristics and attributes of the companies that are the best fit for your products or services. This encompasses factors such as industry, company size, location, revenue, and more.
Persona Alignment:
We align your ICP (Ideal Customer Profile) with the buyer personas we've created, ensuring that your marketing and sales efforts are not only aimed at the right types of companies but also at the specific individuals within those companies who are most likely to make purchasing decisions.
Targeted Refinement:
By defining your ICP, we assist in refining your marketing and sales strategies, enabling you to concentrate your resources on reaching organisations that are more likely to convert into customers. This results in a more efficient use of your time and budget.
Customised Messaging:
We help tailor your messaging to address the pain points and needs of companies falling within your ICP. This approach results in more relevant and persuasive communication, increasing the likelihood of successful customer acquisition.
Enhanced Lead Generation:
With a well-defined ICP, your lead-generation efforts become more precise and effective. You'll attract companies that are genuinely interested in your products or services, making it easier to convert leads into customers.
Content Strategy
Our content strategy services are designed to help you create and deliver high-impact content that resonates with your target audience, enhances your brand's online presence, and drives business growth.
Whether you need a comprehensive content strategy or assistance with specific content-related tasks, we're here to support your content marketing efforts.
Audience Research:
We begin by conducting thorough research to understand your target audience, including their preferences, pain points, and behaviour. This research serves as the foundation for crafting content that truly speaks to your audience.
Content Audit:
We review your existing content, assessing its quality, relevance, and performance. This helps us identify content gaps and opportunities for improvement.
Goal Setting:
We work closely with you to define clear content marketing goals, whether it's increasing website traffic, generating leads, improving brand awareness, or driving sales.
Content Planning:
Based on the research and goals, we create a strategic content plan. This plan outlines the topics, formats, and distribution channels for your content, ensuring it aligns with your objectives.
Keyword Research:
For SEO-focused content, we conduct in-depth keyword research to identify the most relevant and high-impact keywords for your industry and audience.
Content Creation:
Our team of skilled writers, designers, and content creators develop high-quality, engaging content that educates, informs, and entertains your audience. This content may include blog posts, articles, videos, infographics, whitepapers, and more.
Content Distribution:
We determine the best channels and timing for sharing your content, whether it's through your website, social media, email campaigns, or other platforms. We also consider paid promotion strategies when appropriate.
Performance Tracking:
We continually monitor the performance of your content using key metrics like website traffic, engagement, lead generation, and conversion rates. This data informs ongoing content adjustments and improvements.
Content Calendar:
We create a content calendar that outlines the publication schedule and content topics, ensuring a consistent and strategic approach to content delivery.
Repurposing and Recycling:
We explore opportunities to repurpose and recycle existing content to maximise its value and reach a broader audience.
Inbound Strategy
Our inbound strategy services are designed to enhance the way you interact with your audience. We focus on a customer-centric approach, grounded in the concept of attracting, engaging, and delighting your target audience.
This approach represents a fundamental shift in how businesses engage with their customers, focussing on creating valuable content and experiences that deeply resonate with potential customers, thereby fostering meaningful and long-lasting relationships with your audience.
Sales & Marketing Alignment
Our sales and marketing alignment services aim to break down silos, enhance collaboration, and create a more cohesive approach to customer acquisition and retention. By working together towards common objectives, your teams can improve lead generation, lead conversion, and overall business growth.
Strategy Development:
We begin by facilitating the development of a unified strategy that aligns the objectives of both teams. This strategy includes defining the ideal customer profile (ICP) and buyer personas, setting shared goals, and outlining the customer journey.
Goal Alignment:
We align the goals and key performance indicators (KPIs) of both teams to ensure that they are working towards common objectives. This eliminates conflicting priorities and encourages shared success.
Lead Management:
We establish a lead management process that ensures a smooth transition of leads from marketing to sales. This includes lead scoring, defining lead stages, and creating automated workflows to nurture leads effectively.
Content Alignment:
We ensure that the content created by the marketing team is tailored to meet the needs of the sales team.
Data Analysis and Reporting:
We implement data analysis and reporting processes to provide both teams with insights into the effectiveness of their efforts. This allows for data-driven decision-making and ongoing optimisation.
Continuous Improvement:
We encourage a culture of continuous improvement, where both sales and marketing teams regularly review and refine their processes based on data and feedback.
Initial Kick-Off Call:
We start with a strategic call to align objectives and establish clear expectations for your project, focusing on how HubSpot can enhance your marketing efforts.
Scoping & Business Analysis:
In this phase, we work closely with you to define the project's scope and objectives, focusing on the implementation or optimisation of your marketing strategies using HubSpot. This involves setting specific goals, timelines, and budgets, and identifying key stakeholders and team members. A comprehensive evaluation of your current marketing status is conducted to ensure alignment with your objectives and to identify any gaps needing attention.
Requirements Definition:
Our approach includes documenting user stories and strategising data integration, with a focus on crafting a roadmap that aligns with your marketing goals. This step is crucial for leveraging HubSpot's capabilities effectively.
Project Planning & Management:
We construct a detailed project plan, overseeing its execution while maintaining transparent communication. This plan outlines the tasks, milestones, and delivery of essential components for achieving your objectives. It encompasses resource allocation, budgeting, and timelines for each project phase, ensuring a strategic approach to your marketing initiatives with HubSpot.
Research and Data Collection:
We begin by collecting information about your current customers, conducting market research, and analysing your website and social media analytics. This data is essential for comprehending who your customers are and what motivates their purchasing decisions.
Persona Creation:
For each segment, we construct detailed and semi-fictional personas. These personas include information such as demographics, job roles, goals, challenges, and common objections. The aim is to create a well-rounded character that represents your ideal customer.
Interviews and Surveys:
When necessary, we conduct interviews and surveys with your existing customers and potential clients to gather first-hand insights into their pain points, motivations, and behaviour. This takes more time than standard buyer profile creation.
We help ensure that your marketing efforts are precisely focused on the companies that are most likely to become valuable customers. This not only increases your chances of success but also optimises your resources and maximises your ROI.
Research and Analysis:
We conduct thorough research and analysis to pinpoint the key characteristics and attributes of the companies that are the best fit for your products or services. This encompasses factors such as industry, company size, location, revenue, and more.
Persona Alignment:
We align your ICP (Ideal Customer Profile) with the buyer personas we've created, ensuring that your marketing and sales efforts are not only aimed at the right types of companies but also at the specific individuals within those companies who are most likely to make purchasing decisions.
Targeted Refinement:
By defining your ICP, we assist in refining your marketing and sales strategies, enabling you to concentrate your resources on reaching organisations that are more likely to convert into customers. This results in a more efficient use of your time and budget.
Customised Messaging:
We help tailor your messaging to address the pain points and needs of companies falling within your ICP. This approach results in more relevant and persuasive communication, increasing the likelihood of successful customer acquisition.
Enhanced Lead Generation:
With a well-defined ICP, your lead-generation efforts become more precise and effective. You'll attract companies that are genuinely interested in your products or services, making it easier to convert leads into customers.
Our content strategy services are designed to help you create and deliver high-impact content that resonates with your target audience, enhances your brand's online presence, and drives business growth.
Whether you need a comprehensive content strategy or assistance with specific content-related tasks, we're here to support your content marketing efforts.
Audience Research:
We begin by conducting thorough research to understand your target audience, including their preferences, pain points, and behaviour. This research serves as the foundation for crafting content that truly speaks to your audience.
Content Audit:
We review your existing content, assessing its quality, relevance, and performance. This helps us identify content gaps and opportunities for improvement.
Goal Setting:
We work closely with you to define clear content marketing goals, whether it's increasing website traffic, generating leads, improving brand awareness, or driving sales.
Content Planning:
Based on the research and goals, we create a strategic content plan. This plan outlines the topics, formats, and distribution channels for your content, ensuring it aligns with your objectives.
Keyword Research:
For SEO-focused content, we conduct in-depth keyword research to identify the most relevant and high-impact keywords for your industry and audience.
Content Creation:
Our team of skilled writers, designers, and content creators develop high-quality, engaging content that educates, informs, and entertains your audience. This content may include blog posts, articles, videos, infographics, whitepapers, and more.
Content Distribution:
We determine the best channels and timing for sharing your content, whether it's through your website, social media, email campaigns, or other platforms. We also consider paid promotion strategies when appropriate.
Performance Tracking:
We continually monitor the performance of your content using key metrics like website traffic, engagement, lead generation, and conversion rates. This data informs ongoing content adjustments and improvements.
Content Calendar:
We create a content calendar that outlines the publication schedule and content topics, ensuring a consistent and strategic approach to content delivery.
Repurposing and Recycling:
We explore opportunities to repurpose and recycle existing content to maximise its value and reach a broader audience.
Our inbound strategy services are designed to enhance the way you interact with your audience. We focus on a customer-centric approach, grounded in the concept of attracting, engaging, and delighting your target audience.
This approach represents a fundamental shift in how businesses engage with their customers, focussing on creating valuable content and experiences that deeply resonate with potential customers, thereby fostering meaningful and long-lasting relationships with your audience.
Our sales and marketing alignment services aim to break down silos, enhance collaboration, and create a more cohesive approach to customer acquisition and retention. By working together towards common objectives, your teams can improve lead generation, lead conversion, and overall business growth.
Strategy Development:
We begin by facilitating the development of a unified strategy that aligns the objectives of both teams. This strategy includes defining the ideal customer profile (ICP) and buyer personas, setting shared goals, and outlining the customer journey.
Goal Alignment:
We align the goals and key performance indicators (KPIs) of both teams to ensure that they are working towards common objectives. This eliminates conflicting priorities and encourages shared success.
Lead Management:
We establish a lead management process that ensures a smooth transition of leads from marketing to sales. This includes lead scoring, defining lead stages, and creating automated workflows to nurture leads effectively.
Content Alignment:
We ensure that the content created by the marketing team is tailored to meet the needs of the sales team.
Data Analysis and Reporting:
We implement data analysis and reporting processes to provide both teams with insights into the effectiveness of their efforts. This allows for data-driven decision-making and ongoing optimisation.
Continuous Improvement:
We encourage a culture of continuous improvement, where both sales and marketing teams regularly review and refine their processes based on data and feedback.
Management Retainer Services
Scale your marketing game with our ongoing marketing retainer services that go beyond one-time solutions, providing continuous support to fuel your marketing efforts and maximise your results.
We are dedicated to crafting and implementing tailored marketing strategies within the HubSpot ecosystem. From content creation and campaign management to lead nurturing and analytics, we ensure your marketing engine runs smoothly, driving sustained growth for your business.
Let us be the driving force behind your ongoing marketing success within the HubSpot platform.
Traffic Generation
Increase your online presence with our comprehensive traffic generation services. Our commitment goes beyond one-time efforts, as we continuously refine and expand your digital footprint for sustained growth.
Ad Management:
Drive targeted traffic and conversions through expertly crafted ad campaigns. Our team develops and manages effective advertising strategies, ensuring your budget is maximised for optimal results across various platforms.
SEO:
Stay ahead in search engine rankings with our strategic SEO services. We optimise your website's structure, content, and meta tags to enhance visibility, increase organic traffic, and ensure your brand is easily discoverable by your target audience.
Blogging:
We craft compelling and SEO-optimised blog content that not only engages your audience but also enhances your online visibility. Our team ensures your blog becomes a dynamic hub for thought leadership and valuable insights, contributing to your brand's authority.
Social Publishing:
Leverage the power of social media with our social publishing expertise. We create and curate engaging content across platforms, fostering meaningful connections with your audience and amplifying your brand presence on social channels.
Other Content Creation:
Diversify your content portfolio with our versatile content creation services. Whether it's ebooks, whitepapers, infographics, or interactive content, we ensure your brand communicates effectively across different formats and platforms.
Lead Conversion
Social Selling Enablement:
Empower your sales team with our Social Selling Enablement services. We provide the tools, strategies, and training necessary to leverage social media platforms effectively, turning connections into leads and prospects into customers.
Social Prospecting:
Expand your reach and discover new opportunities with our Social Prospecting expertise. Our team identifies and engages with potential leads on social media platforms, leveraging the power of social networks to fuel your sales pipeline.
A/B Testing:
Refine and optimise your marketing strategies with our A/B Testing services. We conduct rigorous testing on various elements of your campaigns, from email subject lines to landing page design, ensuring data-driven decisions that maximise your conversion rates.
Lead Nurturing
Beyond our one-time efforts, we are dedicated to continuously nurturing your leads for sustained business growth. Explore the array of services that contribute to building meaningful connections and driving conversions.
Lead Nurturing & Automation:
Streamline your lead nurturing process with our automation expertise. We design and implement automated workflows that nurture leads at every stage of the buyer's journey, ensuring a seamless and personalised experience.
Email Marketing:
Craft compelling and targeted email campaigns that resonate with your audience. Our team utilises strategic email marketing techniques to keep your leads engaged and informed, driving them towards conversion.
Automation:
Implement advanced automation solutions to enhance efficiency. From drip campaigns to behavioural triggers, we ensure your lead nurturing efforts are optimised for maximum impact.
MOFU/BOFU Offer Creation:
Develop Middle-of-Funnel (MOFU) and Bottom-of-Funnel (BOFU) offers that resonate with your leads. Our team creates compelling content and incentives to move leads closer to conversion.
Personalised Content:
Tailor your content to the unique needs of your leads. Our personalised content strategies ensure that your messaging resonates with each prospect, increasing the likelihood of conversion.
Lead Scoring:
Implement sophisticated lead scoring mechanisms to prioritise your leads effectively. We help you identify and focus on the leads that are most likely to convert into customers.
CRM Integration / Closed Loop Reporting:
Integrate your HubSpot Customer Relationship Management (CRM) system for closed-loop reporting. This ensures seamless tracking and reporting on lead interactions, providing valuable insights for continuous improvement.
CRM Management
CRM Health Check and Audits:
Regularly assess the CRM to enhance marketing data integrity, segmentation accuracy, and campaign tracking effectiveness. Optimise lead scoring models and align them with marketing strategies.
Continuously refine CRM data to support targeted marketing campaigns, including audience segmentation, contact updates, and removal of irrelevant leads.
Customisation for Marketing Effectiveness:Adapt CRM functionalities to streamline marketing processes, including custom fields for campaign tracking, lead source attribution, and tailored dashboards for marketing analytics.
Marketing Automation Integration:Implement and optimise automated marketing workflows for efficient lead nurturing, campaign management, and personalised communication.
Marketing Team Training and Support:
Deliver specialised training and resources for marketing teams to fully leverage CRM capabilities, focusing on campaign management, lead nurturing, and ROI analysis.
Advanced Reporting for Marketing Insights:Develop custom reports and dashboards to provide deep insights into campaign performance, customer engagement, and conversion tracking, supporting data-driven marketing decisions.
Seamless Marketing Integration Management:Ensure CRM integration with marketing platforms (like email marketing tools, social media platforms) for consistent messaging and data synchronisation.
Staying Ahead with Feature Updates:Keep your marketing team informed and proficient in the latest CRM features and updates that can enhance marketing strategies.
Marketing Process Improvement Consulting:Utilise CRM data to provide strategic advice on optimising marketing funnels, improving lead quality, and enhancing customer journey experiences.
Ongoing Strategic Marketing Advice:
Regular consultations to continuously refine CRM-driven marketing strategies and adapt to market trends and customer behaviour insights.
Increase your online presence with our comprehensive traffic generation services. Our commitment goes beyond one-time efforts, as we continuously refine and expand your digital footprint for sustained growth.
Ad Management:
Drive targeted traffic and conversions through expertly crafted ad campaigns. Our team develops and manages effective advertising strategies, ensuring your budget is maximised for optimal results across various platforms.
SEO:
Stay ahead in search engine rankings with our strategic SEO services. We optimise your website's structure, content, and meta tags to enhance visibility, increase organic traffic, and ensure your brand is easily discoverable by your target audience.
Blogging:
We craft compelling and SEO-optimised blog content that not only engages your audience but also enhances your online visibility. Our team ensures your blog becomes a dynamic hub for thought leadership and valuable insights, contributing to your brand's authority.
Social Publishing:
Leverage the power of social media with our social publishing expertise. We create and curate engaging content across platforms, fostering meaningful connections with your audience and amplifying your brand presence on social channels.
Other Content Creation:
Diversify your content portfolio with our versatile content creation services. Whether it's ebooks, whitepapers, infographics, or interactive content, we ensure your brand communicates effectively across different formats and platforms.
Social Selling Enablement:
Empower your sales team with our Social Selling Enablement services. We provide the tools, strategies, and training necessary to leverage social media platforms effectively, turning connections into leads and prospects into customers.
Social Prospecting:
Expand your reach and discover new opportunities with our Social Prospecting expertise. Our team identifies and engages with potential leads on social media platforms, leveraging the power of social networks to fuel your sales pipeline.
A/B Testing:
Refine and optimise your marketing strategies with our A/B Testing services. We conduct rigorous testing on various elements of your campaigns, from email subject lines to landing page design, ensuring data-driven decisions that maximise your conversion rates.
Beyond our one-time efforts, we are dedicated to continuously nurturing your leads for sustained business growth. Explore the array of services that contribute to building meaningful connections and driving conversions.
Lead Nurturing & Automation:
Streamline your lead nurturing process with our automation expertise. We design and implement automated workflows that nurture leads at every stage of the buyer's journey, ensuring a seamless and personalised experience.
Email Marketing:
Craft compelling and targeted email campaigns that resonate with your audience. Our team utilises strategic email marketing techniques to keep your leads engaged and informed, driving them towards conversion.
Automation:
Implement advanced automation solutions to enhance efficiency. From drip campaigns to behavioural triggers, we ensure your lead nurturing efforts are optimised for maximum impact.
MOFU/BOFU Offer Creation:
Develop Middle-of-Funnel (MOFU) and Bottom-of-Funnel (BOFU) offers that resonate with your leads. Our team creates compelling content and incentives to move leads closer to conversion.
Personalised Content:
Tailor your content to the unique needs of your leads. Our personalised content strategies ensure that your messaging resonates with each prospect, increasing the likelihood of conversion.
Lead Scoring:
Implement sophisticated lead scoring mechanisms to prioritise your leads effectively. We help you identify and focus on the leads that are most likely to convert into customers.
CRM Integration / Closed Loop Reporting:
Integrate your HubSpot Customer Relationship Management (CRM) system for closed-loop reporting. This ensures seamless tracking and reporting on lead interactions, providing valuable insights for continuous improvement.
CRM Health Check and Audits:
Regularly assess the CRM to enhance marketing data integrity, segmentation accuracy, and campaign tracking effectiveness. Optimise lead scoring models and align them with marketing strategies.
Continuously refine CRM data to support targeted marketing campaigns, including audience segmentation, contact updates, and removal of irrelevant leads.
Customisation for Marketing Effectiveness:Adapt CRM functionalities to streamline marketing processes, including custom fields for campaign tracking, lead source attribution, and tailored dashboards for marketing analytics.
Marketing Automation Integration:Implement and optimise automated marketing workflows for efficient lead nurturing, campaign management, and personalised communication.
Marketing Team Training and Support:
Deliver specialised training and resources for marketing teams to fully leverage CRM capabilities, focusing on campaign management, lead nurturing, and ROI analysis.
Advanced Reporting for Marketing Insights:Develop custom reports and dashboards to provide deep insights into campaign performance, customer engagement, and conversion tracking, supporting data-driven marketing decisions.
Seamless Marketing Integration Management:Ensure CRM integration with marketing platforms (like email marketing tools, social media platforms) for consistent messaging and data synchronisation.
Staying Ahead with Feature Updates:Keep your marketing team informed and proficient in the latest CRM features and updates that can enhance marketing strategies.
Marketing Process Improvement Consulting:Utilise CRM data to provide strategic advice on optimising marketing funnels, improving lead quality, and enhancing customer journey experiences.
Ongoing Strategic Marketing Advice:
Regular consultations to continuously refine CRM-driven marketing strategies and adapt to market trends and customer behaviour insights.
