Maximise Your Advertising ROI with HubSpot's Ad Management Tools

Advertising plays a crucial role in any successful marketing strategy, particularly in today's digital world. However, with an overwhelming number of platforms and channels available, deciding where to allocate advertising efforts can be a challenge. Fortunately, HubSpot Ads provides businesses with a comprehensive solution to create and manage effective advertising campaigns across multiple channels.

Balancing a company's ad spend is a delicate task. Allocating enough budget to digital advertising is necessary to remain competitive, but overspending can lead to a disadvantage when it's time to report back to the Board. HubSpot's ad management tools help businesses strike the perfect balance by connecting ad platforms and tracking digital ad performance.

HubSpot Ad management allows businesses to connect ad platforms and track digital ad performance, maximising ROI and minimising wasted ad budget. Targeted advertising, ad creation, ad optimisation, ad tracking and reporting, budget management, and integration with the HubSpot CRM are just a few of the features and tools that make HubSpot Ads an excellent solution for achieving marketing and sales goals.

In this blog post, we'll take a closer look at HubSpot Ads - what it is and how it benefits businesses.

What is HubSpot Ads?

HubSpot Ads is a powerful advertising platform that enables businesses to create, manage, and track their advertising campaigns across multiple channels. With HubSpot Ads, businesses can create and manage campaigns on Facebook, Google, LinkedIn, and other popular advertising platforms, all from one convenient location.

HubSpot Ads gives you a comprehensive view of your ad campaigns and lets you make data-driven decisions to improve their performance.
With a range of features and tools to create and optimise campaigns, HubSpot Ads enables businesses to reach a wider audience, improve brand awareness, and increase conversions.
Additionally, detailed analytics and reporting provide businesses with insights to refine strategies and optimise ad spending for better ROI.

By leveraging the power of the HubSpot CRM, businesses can create more effective and personalised advertising campaigns, while tracking and measuring the performance of both campaigns from a single platform. In conclusion, HubSpot Ad management is a powerful tool that helps businesses optimise their digital ad campaigns and improve their return on investment. 

HubSpot Ads Features

HubSpot Ads offers a range of features and tools that make it easy to create and optimise advertising campaigns, including:

Ad Management:

HubSpot Ads enables businesses to create and manage advertising campaigns across multiple channels, all from one convenient location. HubSpot Ad management is a that helps you connect your ad platforms and track your digital ad performance inside of HubSpot, instead of needing to login to each individual platform. With ad platform integrations and a unified dashboard, you can manage all your ad campaigns in one place and save time on manual data entry. With HubSpot's ad management tools, you can connect your ad platforms and track digital ad performance--maximising ROI and minimising wasted ad spend. 

Targeted advertising:

Ad Creation:
With HubSpot Ads, businesses can create custom ads that are tailored to their specific goals and target audiences.

Ad Optimisation:
HubSpot Ads offers a range of optimisation tools that enable businesses to improve the performance of their ads over time.

Ad Tracking and Reporting:
HubSpot Ads provides businesses with detailed analytics and reporting on the performance of their advertising campaigns. You can track key metrics like impressions, clicks, and conversions, and get insights into which ads are performing well and which ones need improvement. HubSpot Ads offers valuable insights that allow you to make data-driven decisions about where to focus your time.

Budget management:
You can set and track your ad budget, and get alerts when you're close to reaching your budget limit. Maximise your ROI and minimise wasted ad spend. Let's take a closer look at how HubSpot Ads management works.

Integration with HubSpot CRM:
HubSpot Ads seamlessly integrates with the HubSpot CRM, allowing businesses to track leads and customers across all stages of the buyer's journey. 

HubSpot Ad Reporting

HubSpot Ad management provides a range of reports and metrics to help you track the performance of your ad campaigns and make data-driven decisions to optimise your ad spend. Some of the key metrics and reports available in HubSpot Ad management include:

1. Ad performance:
   You can track key metrics like impressions, clicks, and conversions to see how your ads are performing and identify areas for improvement.

2. Budget management:
   You can track your ad spend and set budget limits to ensure that you don't exceed your advertising budget.

3. Audience segmentation:
   You can segment your audience based on factors like demographics, location, and interests to create targeted ad campaigns that are more likely to reach and convert your desired audience.

4. A/B testing:
   You can test different versions of your ad copy, images, and targeting to see which performs the best and optimise your campaigns accordingly. 

5. Ad placements:
   You can see where your ads are being shown (e.g. on mobile devices, desktop computers, etc.) and optimise your ad placements to improve their performance.

6. Ad creatives:
   You can see which ad creatives (e.g. images, copy, etc.) are performing the best and optimise your ad campaigns accordingly.

7. Ad spend breakdown:
   You can see how much you're spending on each ad platform and campaign, and adjust your ad spend as needed.

8. Conversion tracking:
   You can see how many conversions (e.g. sales, leads) your ads are generating and track the return on investment of your ad campaigns.

9. Custom reports:
   You may be able to create custom reports to track specific metrics and see how your ad campaigns are performing.  

10. Ad reach:
    You can see how many people your ads are reaching and optimise your targeting to reach a larger or more relevant audience.

11. Ad engagement:
    You can see how many people are interacting with your ads (e.g. clicking, liking, commenting) and optimise your ad campaigns to improve engagement.

12. Cost per conversion:
    You can see how much you're spending to generate each conversion (e.g. sale, lead) and optimise your ad spend to improve your return on investment.

13. Click-through rate (CTR):
    You can see the percentage of people who click on your ads and optimise your ad copy, images, and targeting to improve CTR.

14. Cost per click (CPC):
    You can see how much you're paying for each click on your ads and optimise your ad campaigns to reduce CPC

By using these reports and metrics, you can make data-driven decisions to optimise your ad spend and improve the performance of your ad campaigns.

Tracking ROI in HubSpot

To track the return on investment (ROI) of your ad campaigns, you'll want to look at metrics like cost per conversion, conversion rate, and overall ad spend. You can use these metrics to calculate your ad ROI and see how well your ad campaigns are performing.

Some additional tips for tracking ad ROI with HubSpot Ad management:

1. Set up conversion tracking:
   Make sure that you have set up conversion tracking in your ad campaigns so you can see how many conversions (e.g. sales, leads) you're generating.

2. Use the cost-per-conversion metric:
   The cost-per-conversion metric shows you how much you're spending to generate each conversion. You can use this metric to see which ad campaigns are generating the most ROI and optimise your ad spend accordingly.

3. Compare ad ROI to other marketing channels:
   It's helpful to compare the ROI of your ad campaigns to other marketing channels, such as email or social media, to see which channels are performing the best.

4. Use A/B testing:
   Try testing different versions of your ad copy, images, and targeting to see which performs the best and optimise your campaigns accordingly.

By tracking ad ROI and using data-driven decision-making, you can optimise your ad campaigns and improve your return on investment.

Guide to Connecting Your Ad Platforms to HubSpot

Now that we've gone over some of the basics of HubSpot Ad management, let's take a look at how you can connect your ad platforms.
Here's a step-by-step guide:

To connect your ad accounts to HubSpot Ad management, follow these steps: 

1. Go to the HubSpot Ad management dashboard.
2. Click on the "Connections" tab in the left-hand menu.
3. Click the "Connect Account" button for the ad platform you want to connect (e.g. Google Ads, Facebook Ads).
4. Follow the prompts to log in to your ad account and optimise the connection to HubSpot.
5. Repeat the process for any additional ad platforms you want to connect.
6. Repeat steps 2-4 for each ad platform you want to connect.

Once you've connected your ad accounts, you'll be able to manage all your ad campaigns in one place using the HubSpot Ad management dashboard. You'll be able to track ad performance, set budgets, and make data-driven decisions to optimise your ad spend and improve your return on investment.

HubSpot Ads Events

HubSpot Ads provides a powerful way to manage and optimise your advertising campaigns across multiple platforms. One of the key features of HubSpot Ads is optimisation events, which allow you to sync changes in a contact's CRM lifecycle stage with your ad platforms, enabling ad networks to optimise the delivery of your ads.

Optimisation events can also help you save ad spend by targeting HubSpot contacts that are not converting.
For example, you can create an ad event in HubSpot based on the user lifecycle changing to 'customer.' If you don't have any conversions from active campaigns targeting your 'customer' tagged contacts database, you can effectively stop showing ads to them and save ad money.
The event firing will be triggered on database changes within the past 90 days and will be automatically synced with the ad networks based on the event creation.

You can choose which optimisation events you want to sync with your ad platforms in the HubSpot Ads tool, allowing you to optimise your campaigns effectively. To do this, simply navigate to the Settings page and select the optimisation events you want to track.

By using optimisation events in HubSpot Ads, you can maximise the effectiveness of your advertising campaigns, increase efficiency, and enhance integration with the HubSpot CRM. This enables ad networks such as Google Ads, LinkedIn Ads and Facebook Ads to deliver your ads more effectively, based on the changes in the CRM lifecycle data from your HubSpot account. Overall, optimisation events are a powerful feature of HubSpot Ads that can help businesses achieve better ROI from their advertising efforts.

The main optimisation events that can be synced with your ad platforms:

• Contact becomes a lead:
• This event will trigger when a contact becomes a marketing-qualified lead in HubSpot.
• Contact becomes a marketing-qualified lead:
• This event will trigger when a contact becomes a marketing-qualified lead in HubSpot.
• Contact becomes a marketing-qualified lead:
• This event will trigger when a contact becomes a marketing-qualified lead in HubSpot.
• Contact becomes a sales-qualified lead:
• This event will trigger when a contact becomes a sales-qualified lead in HubSpot.
• Contact becomes a deal/opportunity:
• This event will trigger when a contact becomes an opportunity in HubSpot.
• Contact becomes a new customer:
• This event will trigger when a contact becomes a new customer in HubSpot.

HubSpot Campaigns

Inside HubSpot's Marketing Hub (Pro/Enterprise editions) you have an area called campaigns. Not to be confused with HubSpot Ads, this campaign area is for all campaigns, from all traffic sources. HubSpot campaigns Tool lets you organise just every type of marketing campaign.
In HubSpot campaigns, you can group multiple ad campaigns into a single HubSpot campaign. 

Using HubSpot Ads with HubSpot Marketing campaigns provides businesses with a powerful solution for managing and optimising their advertising and marketing efforts. By leveraging the power of the HubSpot CRM, businesses can create more effective and personalised advertising campaigns, while tracking and measuring the performance of both campaigns from a single platform. By integrating HubSpot Ads with the HubSpot CRM, businesses can create targeted advertising campaigns that are more effective and personalised, based on the data and insights gathered from the CRM.

Overall, this integration enables businesses to achieve greater efficiency, effectiveness, and ROI in their marketing and advertising efforts.

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Conclusion: 

Digital advertising is a crucial part of any marketing strategy--but it can also be a major drain on your budget if you're not careful.
With HubSpot's Ad management, you can connect your ad platforms and track digital ad performance, maximising ROI and minimising wasted ad budget. 

In conclusion, HubSpot Ad management is a powerful tool that helps businesses optimise their digital ad campaigns and improve their return on investment. With features like ad platform integrations, budget management, and targeted advertising, businesses can streamline their ad campaign management, track ad performance, and make data-driven decisions to optimise their ad spend.

Additionally, HubSpot Ad management offers valuable insights and reports to help businesses track key metrics like impressions, clicks, and conversions, as well as create custom reports to track specific metrics.
By using HubSpot Ad management, businesses can maximise their ad ROI and minimise wasted ad spend.

If you want to learn more about HubSpot Marketing, see our guide to HubSpot Marketing Hub