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Make HubSpot CTA's (Calls-to-Action) That Get Results
A call to action (CTA) prompts your visitors, leads, and customers to take a specific action. Generate more leads, direct traffic to key pages on your website
HubSpot is a powerful marketing automation platform that offers a range of tools to help businesses improve their online marketing efforts. One of the most important tools for any HubSpot user is the Call to Action or CTA. A CTA is a button or link that prompts the user to take a specific action, such as downloading a whitepaper, signing up for a newsletter, or purchasing a product. In this blog post, we will discuss the importance of CTAs and provide tips for creating effective CTAs using HubSpot.
What is a call to action? (CTA)
A call to action (CTA) is an image or piece of text that prompts your visitors, leads, and customers to take a specific action. HubSpot offers a variety of built-in CTA templates that can be used to generate leads, direct traffic to key pages on your website, encourage newsletter signups, promote downloads, and more.
A call to action (CTA) is an essential element of any effective marketing campaign. A CTA is a clear and concise statement that tells your audience what you want them to do, and why they should do it. An effective CTA will compel your audience to take action that is in their best interest. In this blog post, we will provide tips on how to create CTAs that get results. CTAs are most effective when they are clear and specific.
HubSpot is a powerful marketing automation platform that offers a range of tools to help businesses improve their online marketing efforts. One of the most important tools for any HubSpot user is the Call to Action(CTA).
A CTA is a button or link that prompts the user to take a specific action, such as downloading a whitepaper, signing up for a newsletter, or purchasing a product. In this blog post, we will discuss the importance of CTAs and provide tips for creating effective CTAs using HubSpot.
Why are CTAs important?
CTAs are important because they help guide website visitors towards taking a specific action. Without a clear and compelling CTA, visitors may leave a website without ever converting it into a lead or customer. CTAs can be used to encourage visitors to take a variety of actions, including downloading content, registering for an event, or contacting a sales representative.
HubSpot CTA Strategies
Now that you know what HubSpot CTAs are and how to create them, let's take a look at how you can use them to generate leads and conversions.
Generating leads with HubSpot CTAs
One of the most common ways to use HubSpot CTAs is to generate leads. To do this, you'll need to create a CTA that promotes a lead generation offer, like a free e-book or webinar. You can then add the CTA to your website or blog posts and link it to a landing page where visitors can enter their contact information in exchange for the offer.
Directing traffic with HubSpot CTAs
Another common use for HubSpot CTAs is to direct traffic to key pages on your website, like your pricing page or product pages. To do this, you'll need to create a CTA that links to the desired page on your website. You can then add the CTA to your website or blog posts.
Encouraging newsletter signups with HubSpot CTAs
Another way to use HubSpot CTAs is to encourage visitors to sign up for your newsletter. To do this, you'll need to create a CTA that promotes your newsletter and links to a signup form. You can then add the CTA to your website or blog posts.
Promoting downloads with HubSpot CTAs
You can also use HubSpot CTAs to promote downloads, like e-books, white papers, and templates. To do this, you'll need to create a CTA that promotes the download and links to the download page on your website. You can then add the CTA to your website or blog posts.
Types of HubSpot CTAs
This is the most common type of CTA, which is a button that prompts users to take a specific action, such as downloading an ebook, registering for an event, or signing up for a newsletter.
This type of CTA uses text to encourage users to take a specific action. For example, a text CTA could be a hyperlink that says "Click Here to Learn More."
This type of CTA uses an image to encourage users to take a specific action. For example, an image CTA could be a banner that says "Limited Time Offer - Buy Now!" with a product image.
This type of CTA appears as a pop-up on the website, encouraging users to take a specific action. For example, a pop-up CTA could be a form that asks users to subscribe to a newsletter.
There are three types of HubSpot CTAs: Standard CTAs, Smart CTAs, and Meeting scheduler CTAs. Let's take a closer look at each one.
Standard HubSpot CTA
Standard HubSpot CTAs are the most basic type of CTA. They're perfect for simple actions like directing traffic to a landing page or promoting a free download. To create a Standard CTA, simply click the "Create new CTA" button in your HubSpot account, select "Standard CTA," and choose from one of the pre-designed templates.
Smart HubSpot CTAs
Smart HubSpot CTAs are more advanced than Standard CTAs and are designed to increase leads and conversions by showing different offers to different visitors. To create a Smart CTA, click the "Create new CTA" button in your HubSpot account, select "Smart CTA," and choose from one of the pre-designed templates. You'll then be prompted to choose the offers you want to promote with your Smart CTA.
Meeting scheduler CTAs
Meeting scheduler CTAs are HubSpot's newest type of CTA. They're perfect for sales teams who want to make it easy for leads to schedule a meeting with them. To create a HubSpot Meeting scheduler CTA, click the "Create new CTA" button in your HubSpot account, select "Meeting scheduler CTA," and choose from one of the pre-designed templates. You'll then be prompted to choose the meeting times you want to offer with your Meeting scheduler CTA.
HubSpot CTA Tips
By following these tips, you can create calls-to-action (CTA) that get results! HubSpot offers a variety of tools that can help you create and track the performance of your CTAs. For
By following these tips, you can create CTAs that are clear, concise, and effective. HubSpot offers a variety of tools that can help you create and track your CTAs.
1. Keep it Simple
The first step in creating an effective CTA is to keep it simple. Keep your CTAs short and to the point. Your CTA should be easy to understand and should not require a lot of thought to interpret. The easier it is for your audience to understand your CTA, the more likely they are to take action.
2. Make your CTA actionable
Your CTA should tell your audience exactly what you want them to do. It should be clear, concise, and easy to understand. For example, if you want your audience to sign up for your email list, your CTA should say something like “Sign up for our email list.”
3. Use strong verbs
When creating your CTA, be sure to use strong verbs that convey a sense of urgency. Words like “sign up”, “download”, and “subscribe” are all strong verbs that will compel your audience to take action.
4. Make it Timely
Your CTA should be timely and relevant to your current marketing campaign. For example, if you are running a Black Friday sale, your CTA should reflect that sale. If you are promoting a new product, your CTA should reflect that product. By making your CTA timely and relevant, you will ensure that your audience takes notice.
5. Use Active Language
Your CTA should use active language that compels your audience to take action. Use strong verbs that indicate what you want your audience to do, such as “buy,” “download,” or “sign up.”, download," "subscribe," or "purchase" to encourage your audience to take the desired action. Avoid using words such as "click here" as they are not as effective in getting results. Use the first-person singular pronouns
6. Offer Incentives
Offering incentives is a great way to increase the likelihood of getting results from your CTAs. For example, you could offer a discount for those who subscribe to your email list or enter their information into a contest/giveaway. By offering an incentive, you are more likely to persuade your audience to act.
People are more likely to take action if they are offered an incentive. When creating your CTA, be sure to offer your audience something of value in exchange for taking the desired action. For example, you could offer a discount on your products or services or access to exclusive content.
7. Use persuasive language
Use persuasive language that compels your audience to take action. Your CTA should be written in persuasive language that compels your audience to take action. Be sure to avoid using vague language or making promises that you cannot keep. Use an active voice to give a sense of urgency
8. Make them visually appealing
Your CTA should be visually appealing and easy to spot. Be sure to use colours, fonts, and other design elements that will make your CTA stand out. Use contrasting colours. Make your CTA visible and easy to find. Keep it above the fold
10 Personalise CTAs for each visitor to increase results
Tailor your CTAs for individual visitors, to provide a personalised experience.
Personalise CTAs using any detail in your HubSpot contacts database, like persona, industry, lifecycle stage, and more, so you’re dynamically displaying the most relevant and effective CTAs to move leads further down the funnel.
11. Test and Measure
It is important to test and measure the effectiveness of your CTAs in order to determine what works and what doesn't work for your business. Try different CTAs and see which ones generate the most responses from your audience. Be sure to track conversions so that you can accurately measure the success of each CTA.
Set up A/B tests to create two or more variations of each CTA, and test any variable from copy and design to destination links to identify the version of your CTA that outperforms the rest.
Creating effective CTAs is an ongoing process, and it's important to test and optimise the CTA to improve its performance over time. HubSpot allows users to A/B test CTAs to see which version performs better. Try testing different colours, text, and placement to see which version drives the most clicks and conversions.
HubSpot's CTA Reporting Tool can help you test and measure different CTAs to see which ones are most effective with your audience.
HubSpot's CTA report measures the performance of your CTAs so you can improve their effectiveness. Use HubSpot CTA's reporting data to test and improve your website. The CTA report shows you how many times each CTA has been clicked, as well as the conversion rate for each CTA. It also includes data on which pages each CTA is being displayed on, so you can see which pages are driving the most conversions.
13. Keep it clear and concise
The most effective CTAs are clear and concise. The text on the CTA should be simple and easy to understand, and the action that the user will take should be clear. Avoid using jargon or overly technical language, as this can be confusing for users.14. Use contrasting colours
The colour of the CTA is important because it can help the button stand out on the page. Using a contrasting colour can help the CTA to be more visible and draw the user's attention. HubSpot offers a range of colour options for CTAs, so choose a colour that stands out from the background and other elements on the page.15. Make it visually appealing
In addition to using a contrasting colour, it's important to make the CTA visually appealing. HubSpot offers a range of CTA templates that can be customised to fit the brand's style and design. The CTA should be visually appealing and fit with the overall design of the page.16. Use action-oriented language
The language on the CTA should be action-oriented and encourage the user to take a specific action. Use verbs that clearly describe what the user will do when they click the button, such as "Download", "Register", or "Get Started". Avoid using generic text like "Submit" or "Click Here", as these do not provide clear direction to the user.
The Process for using CTA's
1. Create a CTA
To create a CTA in HubSpot, go to the "Marketing" tab and select "Lead Capture" from the dropdown menu. From there, click on "Calls-to-Action" and then "Create CTA." You can choose from a range of CTA templates, or create a custom CTA using HubSpot's drag-and-drop editor.
2. Set up the CTA details
Once you've created your CTA, you'll need to set up the details, including the text, button colour, and link destination. The CTA text should be clear and action-oriented, encouraging the user to take a specific action. Choose a button colour that stands out on the page, and link the CTA to a landing page or form where the user can take the desired action.
3. Customise the CTA
HubSpot offers a range of customisation options for CTAs, including the ability to personalise the CTA based on the user's location, device type, or other attributes. You can also customise the design of the CTA to fit your brand's style and design.
4. Place the CTA on your website
Once you've created and customised your CTA, it's time to place it on your website. HubSpot makes it easy to place CTAs on your website using their embed code or WordPress plugin. You can also use HubSpot's Smart Content feature to display personalised CTAs to specific users based on their behaviour or attributes.
5. Test and optimise
Creating effective CTAs is an ongoing process, and it's important to test and optimise your CTAs to improve their performance over time. HubSpot allows users to A/B test CTAs to see which version performs better. Try testing different colours, text, and placement to see which version drives the most clicks and conversions.
In conclusion, using HubSpot CTAs is a simple and effective way to increase conversions and drive more leads and customers for your business. By creating clear, action-oriented CTAs, customising the design to fit your brand, placing the CTA on your website, and testing and optimising over time, you can create CTAs that drive results for your business.
How to Setup CTA?
Now that you know how to create an effective CTA, it’s time to set one up! HubSpot offers a wide range of CTA templates that you can use to get started.
1. From your HubSpot account, navigate to Marketing > Lead Capture > CTA's.
2. Click Create call-to-action.
3. Enter a name for your CTA and select a type from the dropdown menu. You can choose from several different types of CTAs, including forms, popups, live chat, and more.
4. If you want to track conversions for this CTA, select the Enable conversion tracking checkbox. Then, enter a Conversion goal name and select a HubSpot Goal from the dropdown menu.
5. In the Content section, enter the text for your CTA button and select a Button colour. You can also upload a custom image for your button by clicking the Upload Image link. Click next.
7. In the Design section, select a CTA Template or start from scratch by selecting the Blank template option. Then, use the design tools to customise the look of your CTA. Click next
9. In the Targeting section, decide where you want to display your CTA. You can target it to specific pages on your website, blog posts, or even specific visitors.
10. Click Save.
11. Your CTA will now be live on your website! Test it out and make sure it’s working properly.
Creating an effective call-to-action (CTA) is important for any marketing campaign.
Keep your CTAs simple, make them timely and relevant, use active language, offer incentives, and test/measure their effectiveness in order to monitor what works best for your business. By following these tips, you will create CTAs that get results! Optimise CTAs to generate more conversions with the same amount of traffic.
If you want to learn more about HubSpot Marketing, check out our HubSpot Marketing Hub Guide.