--- title: Case Studies description: Want to see our HubSpot Case Studies? Learn about how we help companies like yours get the most out of HubSpot --- [![Inbound Scaling PNG 100](https://www.inboundscaling.com/hubfs/Inbound%20Scaling%20PNG%20100.png)](https://www.inboundscaling.com) - [MARKETING](https://www.inboundscaling.com/hubspot-marketing-hub) - [ADS](https://www.inboundscaling.com/advertising-services) - [SALES](https://www.inboundscaling.com/hubspot-sales-hub) - [SERVICE](https://www.inboundscaling.com/hubspot-service-hub) - [OPERATIONS](https://www.inboundscaling.com/revops-services) - [CMS](https://www.inboundscaling.com/hubspot-developer) - [PRICING](https://www.inboundscaling.com/pricing) [FREE CONSULTATION](https://www.inboundscaling.com/#free-consultation) SUCCESS STORIES # Re-Flow Our client success is at the core of what we do.  [BOOK FREE CONSULTATION](https://www.inboundscaling.com/#free-consultation) ![Reflow page](https://www.inboundscaling.com/hubfs/Reflow%20page.webp) #### Situation Inbound Scaling forged a strategic partnership with Re-Flow, a prominent SaaS firm in the construction industry. The primary focus was to execute an advertising strategy initially, with subsequent plans for comprehensive marketing initiatives. Re-Flow, operating in the fiercely competitive SaaS sector for construction, possessed an excellent product but struggled with lead generation. Our collaboration aimed to fortify Re-Flow's lead generation capabilities, optimise advertising expenditures, and enhance reporting. Inbound Scaling orchestrated a multi-faceted strategy incorporating LinkedIn Ads, Google Ads, and HubSpot CRM. #### Solution: By synergizing HubSpot with LinkedIn Ads and integrating Google Ads marketplace with offline conversions, we accomplished an impressive 300% surge in leads and a 40% reduction in the cost per conversion on Google Ads. We also established metrics for cost per deal, cost per customer, and revenue by customer. Our methodology comprised a comprehensive analysis of Re-Flow’s existing marketing landscape, pinpointing areas for enhancement. We tackled lead generation, cost efficiency, and operational optimisation through a blend of advertising platforms and CRM integration. Inbound Scaling executed a three-pronged strategy: Advertising Optimisation: – Revamped Google Ads by targeting high-converting keywords, resulting in a 40% reduction in the cost per conversion. – Initiated targeted LinkedIn Ads campaigns at various funnel stages. – Implemented retargeting on LinkedIn and Facebook, leveraging company/account retargeting and matched audiences for completed video views. CRM Integration and Automation: – Integrated HubSpot CRM to streamline marketing and sales processes. – Developed custom workflows and reports for marketing activities, ad performance, deal tracking, and other crucial metrics. – Implemented custom properties and dashboards for a more detailed data view. Implementation: Advertising restructuring involved keyword optimisation, ad creation, and targeted campaigns on Google and LinkedIn. CRM integration with HubSpot included setting up workflows, custom properties, and comprehensive reporting structures. #### **Impact: Results** The collaborative efforts with Re-Flow yielded exceptional results: – Lead Increase: Achieved a 300% increase in leads through targeted LinkedIn campaigns and optimised Google Ads. – Cost Efficiency: Reduced the cost per conversion by 40% on Google Ads, enhancing overall advertising ROI. – Consistent Brand Growth: Delivered month-to-month leads on LinkedIn at various funnel stages, contributing to sustained brand growth. Challenges and Lessons Learned: Challenges encompassed aligning marketing strategies across platforms and optimising workflows within the HubSpot CRM. Continuous monitoring and iterative adjustments were instrumental in overcoming these challenges. Additional Achievements: More Conversions: Drove a 65% increase in lead conversions. Reduced CPA: Achieved a 34% drop in their Google Ads Cost Per Conversion. Brand Growth: Expanded brand presence across LinkedIn and Google DEVELOPMENTS ## More Case Studies coming soon [BOOK FREE CONSULTATION](https://www.inboundscaling.com/#free-consultation) ![Inbound Scaling BLUE logo 200](https://www.inboundscaling.com/hubfs/Inbound%20Scaling%20BLUE%20logo%20200.webp) **Inbound Scaling** 39-41 Fore Street Newquay United Kingdom TR7 1HD Tel: 0163 780 5380 ### Services - [Marketing](https://www.inboundscaling.com/hubspot-marketing-hub) - [Sales](https://www.inboundscaling.com/hubspot-sales-hub) - [Service](https://www.inboundscaling.com/hubspot-service-hub) - [Rev Ops](https://www.inboundscaling.com/revops-services) - [Website Design](https://www.inboundscaling.com/hubspot-developer) ### Pricing - [Pricing](https://www.inboundscaling.com/pricing) - [Data Migrations](https://www.inboundscaling.com/hubspot-crm-data-migration-services) - [Marketing Pricing](https://www.inboundscaling.com/hubspot-marketing-hub/pricing) - [Sales Pricing](https://www.inboundscaling.com/hubspot-sales-hub/pricing) - [Support Pricing](https://www.inboundscaling.com/hubspot-service-hub/pricing) ### Approach - [Blog](https://www.inboundscaling.com/blog) - [Case Studies](https://www.inboundscaling.com/case-studies) - [HubSpot Audit](https://www.inboundscaling.com/free-hubspot-audit) - [Support](https://www.inboundscaling.com/support) - [Training](https://www.inboundscaling.com/hubspot-training-services) ### Company - [About Us](https://www.inboundscaling.com/about) - [Privacy Policy](https://www.inboundscaling.com/privacy-policy) - [Contact Us](https://www.inboundscaling.com/about#contact-us) © 2022 Inbound Scaling All rights reserved [Privacy Policy](https://www.inboundscaling.com/privacy-policy) [Powered by Atlas - a B2B SaaS HubSpot theme](https://www.kalungi.com/atlas-hubspot-theme-for-b2b-saas-software)