SUCCESS STORIES

camperbuyer.com

Our client success is at the core of what we do. We align with client goals to provide objective based services.

camperbuyer logo

Situation

Inbound Scaling partnered with CamperBuyer to implement a holistic digital strategy encompassing HubSpot CMS, Marketing, and CRM solutions. This collaboration aimed to streamline content management, enhance marketing processes, and introduce effective customer relationship management. Simultaneously, the challenge was set to improve Google Advertising and explore Facebook Ads for CamperBuyer's diverse business, which includes caravan and classic car websites. Managing these sites with distinct CPA targets, the primary objectives were to achieve the desired cost per lead, increase lead volume, secure top Google visibility, grow brand awareness on Facebook, and augment page fans.

Solution

HubSpot CMS, Marketing, and CRM Implementation

Inbound Scaling initiated the integration of HubSpot CMS, Marketing, and CRM solutions. This comprehensive approach aimed to optimise content management, refine marketing strategies, and implement robust customer relationship management practices.

Content Management System (CMS):
- Customised the HubSpot CMS for efficient content management.
- Implemented tailored workflows for seamless content creation, publication, and updates.

Marketing Automation and CRM:
- Integrated HubSpot CRM to streamline customer interactions.
- Developed custom workflows for marketing activities, ad performance, deal tracking, and essential metrics.
- Established custom properties and dashboards for a granular view of data.

Google Advertising

To enhance Google Ads, Inbound Scaling conducted industry research, competitor analysis, and extensive keyword research. The account structure was strategically planned to achieve a high-quality score, resulting in a reduced average cost per click and improved ROI.

Google Search Campaigns:
- Standard Search: Targeting keywords with text ads.
- Search Remarketing: Higher bids for past website visitors, widening keywords for increased qualified traffic.

Google Display Campaigns:
- Remarketing: Targeting past website users for 30 to 540 days with an optimised marketing funnel.
- In-Market Audiences: Set up for Campers and Motorhome Audiences.
- Similar Audiences: Testing similarity of converted leads audience.

Facebook Advertising

Following Google success, Facebook Advertising was introduced. Several personas were created for ad and targeting testing, leading to thousands of new leads.

Lookalike Campaigns:
- Targeting people similar to website users or email lists, testing audience size vs similarity.

Leads Ads vs Website Conversions Objective:
- Testing different campaign objectives for qualified leads and optimal CPA.

Interest-Based Campaigns:
- Targeting cold audiences with interests in campers, motorhomes, caravans, and recently, classic cars.

Engagement Campaign:
- Targeting those who engaged with the advertiser’s Facebook Page, Instagram Page, and Ads.

Remarketing Campaign (Custom Audiences):
- Re-targeting past website users and email contact list with ads on Facebook.

Impact

The collaborative efforts resulted in a 75% increase in leads over 12 months for the initial two website/ad accounts. Facebook CPA achieved remarkable results, with cold traffic driving most leads. The campaigns drove 220,000 website visitors from Facebook Ads, showcasing consistent and effective advertisements focusing on key USPs and brand messaging. The integration of HubSpot CMS, Marketing, and CRM further enhanced CamperBuyer's overall online presence, operational efficiency, and customer relationship management. Close collaboration with the client and continuous campaign optimisation contributed to sustained positive results and success with ClassicCarBuyer.

SITUATION

For years, Logoipsum manually tracked marketing metrics using Excel, Google sheets, and complex macros

SITUATION

For years, Logoipsum manually tracked marketing metrics using Excel, Google sheets, and complex macros

SITUATION

For years, Logoipsum manually tracked marketing metrics using Excel, Google sheets, and complex macros

Parcel Safe Place SVG NEW
SITUATION

For years, Logoipsum manually tracked marketing metrics using Excel, Google sheets, and complex macros

SITUATION

For years, Logoipsum manually tracked marketing metrics using Excel, Google sheets, and complex macros

SITUATION

For years, Logoipsum manually tracked marketing metrics using Excel, Google sheets, and complex macros

DEVELOPMENTS

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